Creating Productive web sites to maximise your sales and services effectively on-line

Frequently Asked Questions

With millions of web sites out there, how do I get my site noticed ?

There are many ways to market your web site as listed below, it depends on your promotion budget, but we have listed them in priority, dependant on your needs. If you are selling products on-line from a shopping basket catalogue, obviously, TV advertising is seen to have the most impact, but is also the most expensive! But do you need that? Do you have (not only the budget but) the supply chain to support large scale sales?

We can work with you (and if applicable, your specialist consultants) to design the best promotional plan for you based on the goals you intend to achieve, including: -

  • Press advertising and/or banner advertising.
  • Trade shows/exhibitions/direct mail
  • Effectively registering your site with the main search engines.
  • Arranging exchange banners with other related sites.
  • Affiliate schemes that allow your banner on other sites with you paying them commission on sales.
  • Effectively registering your site with on-line shopping malls and/or trade sites.

There are many other methods to promote your site, we have only indicated the main ones. The key is, building the visitor numbers to your site takes time, experience and a knowledge of both e-commerce and your business, not just a submissions package you buy online or off the shelf.
We offer these services based on just such experience and knowledge, to compliment your knowledge of your business - why not call us now to discuss your needs? - 01234 826781

 

When potential customers visit my site, how do I keep their attention
Number one priority, your site needs to be fast loading, it should take a matter of seconds to load, there is no point having the most creative site out there if it takes minutes to load, your visitors will never see it, they have moved on.
Number two priority, is to immediately get their attention with a front page that has impact and gets your message across fast.
Number three priority, your site has to be easily negotiable with click buttons identifying relevant sections. Do not have sections that serve no useful purpose to your customer.

I have a retail shop and carry stock and I want to broaden my reach to customers outside my town.
You have two main methods: 1. Mail order with press or magazine advertising and/or 2. Create a web site with an on-line catalogue. Whichever you pick, make sure your products are suitably packed to cope with carriers' deliveries to your customers, if damages occur in transit through poor packaging the carrier will not accept any claim and it will be down to you to pay for collection and redelivery. If it's packed well you will not encounter this problem. There are many companies that do both mail order and web site sales successfully. See http://www.itsgreatshopping.co.uk

We want a corporate web site to attract leads for our sales staff to follow up.
Presumably the various packages you offer are too complex to illustrate on-line quickly to an interested visitor. If this is the case you need to convince potential customers why they should contact you. Make sure that you state that there is no obligation to take any packages that are offered. Offer a free incentive to take it up. Confirm your offer in writing or by e-mail. Offer them comparisons with other companies.

This is just a small offering of the most frequently asked questions. Once you are a customer of ours, we will share many more of the insights we have gained over the years that will not only save you money but help your business grow.

That's what we want to happen, as we work in a collaborative style, with the intent of developing longer term relationships. High burn rate dot.bombs are not our market. We are backed by Consolidated Service Industries Ltd. so will be here when you need us to assist you business' continual growth.