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Advice

We believe that to attract the attention of visitors to your site, it needs to be fast loading, with visual impact and easy to navigate and the most important thing of all is to get your message across fast.

Below are editorial comments that show only too well the downside of over animated sites with large images.

Slow loading. Web sites fail when they take too long to load. Visitors are in a hurry. Ten seconds watching an hourglass seems like an eternity when you're in a hurry. The problem is that Web design has been in the hands of designers whose income often increases in direct proportion to the complexity of the Web site. As a result, large graphics and special effects often unnecessarily slow down Web site performance to the extent that visitors leave, rather than wait for a large logo to appear

Hard to navigate. Many complain about the difficulty involved in locating information. Few Web sites practice what direct marketers have always done, which is to put their most compelling arguments up front. Even fewer Web sites include an effective search engine that helps visitors locate information by keywords or key product attributes. As a result, time is wasted trying to puzzle out a Web site's navigation scheme. Often, the larger the firm-and the more elaborate (and expensive) the Web site-the harder it is to find information.

Lack of follow-up. Because the Web is often approached and funded from a "design" perspective, customer service is often neglected. There's often a hefty design budget but insufficient resources for the relatively unglamorous task of following-up on customer requests. Few firms have dedicated individuals-or, where appropriate, departments-responsible for responding to e-mail. As a result, requests for information go unfulfilled, leading to frustrated Web visitors who will never return to the site.

No incentive to return. Web sites fail when they do not give visitors a reason to return. Most Web sites do not attempt to capture the visitor's e-mail address, making it impossible for the firm to contact previous visitors and enjoy another opportunity to sell them. As a result, most Web sites resemble static electronic brochures in that, once posted, they are not revised. Change is necessary to maintain a dialogue with visitors, providing a reason for visitors to return and, again, be exposed to the businesses marketing message.

More important, though, most Web sites fail because they fail to satisfy their visitor's information needs. Most Web sites are myopic; they look inward-towards the business-rather than outward, towards the customer. * Source - Streetwise Relationship Marketing On The Internet. Create one on one bonds with prospects and customers and keep them forever

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Advice We believe that to attract the attention of visitors to your site, it needs to be fast loading, with visual impact and easy to navigate and the most important thing of all is to get your message across fast. Below are editorial comments that show only too well the downside of over animated sites with large images. Slow loading. Web sites fail when they take too long to load. Visitors are in a hurry. Ten seconds watching an hourglass seems like an eternity when you're in a hurry. The problem is that Web design has been in the hands of designers whose income often increases in direct proportion to the complexity of the Web site. As a result, large graphics and special effects often unnecessarily slow down Web site performance to the extent that visitors leave, rather than wait for a large logo to appear Hard to navigate. Many complain about the difficulty involved in locating information. Few Web sites practice what direct marketers have always done, which is to put their most compelling arguments up front. Even fewer Web sites include an effective search engine that helps visitors locate information by keywords or key product attributes. As a result, time is wasted trying to puzzle out a Web site's navigation scheme. Often, the larger the firm-and the more elaborate (and expensive) the Web site-the harder it is to find information. Lack of follow-up. Because the Web is often approached and funded from a "design" perspective, customer service is often neglected. There's often a hefty design budget but insufficient resources for the relatively unglamorous task of following-up on customer requests. Few firms have dedicated individuals-or, where appropriate, departments-responsible for responding to e-mail. As a result, requests for information go unfulfilled, leading to frustrated Web visitors who will never return to the site. No incentive to return. Web sites fail when they do not give visitors a reason to return. Most Web sites do not attempt to capture the visitor's e-mail address, making it impossible for the firm to contact previous visitors and enjoy another opportunity to sell them. As a result, most Web sites resemble static electronic brochures in that, once posted, they are not revised. Change is necessary to maintain a dialogue with visitors, providing a reason for visitors to return and, again, be exposed to the businesses marketing message. More important, though, most Web sites fail because they fail to satisfy their visitor's information needs. Most Web sites are myopic; they look inward-towards the business-rather than outward, towards the customer. * Source - Streetwise Relationship Marketing On The Internet. Create one on one bonds with prospects and customers and keep them forever